Pursuing Access, Affordability, Simplicity During Medicare Open Enrollment

Each year during Medicare open enrollment season, payers face both challenges and opportunities as they seek to address beneficiaries' individual needs and provide the best assistance to enrollees. Christopher Ciano, president of Aetna Medicare, divulges the key aims that payers should keep at the center of their strategies around Medicare open enrollment season and how Aetna tackles each of these goals.