It's not about you. It's about your clients. Who are they? What do they need to hear that will give them the last nudge towards taking action? What do they want to accomplish? What can you do to get them there? Do you actually care? What will that experience be like for them? What's stopping them from getting there? What can you do to remove those barriers? How long until they reach their goal?
None of those questions are about you or how smart you are. Nor are they about your equipment, or your abs.
Stop talking about stuff that potential clients don't care about, and your business just might start to grow.
You can't afford to miss this one.
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