Episode 80 - Anna Hedgepeth of Cranfill Sumner on her personal story about leading change management within a legal BD and marketing team
Marketing and business development professionals are often considered change agents. Shifts in technologies and industries present exciting and new opportunities. Managing those, alongside the personal changes that team members experience, is a skill marketing leaders will need to hone for long-term success.
On today’s episode of the CMO Series, Alistair Bone is lucky to welcome someone well-versed in change management. Anna Hedgepeth, Director of Business Development at Cranfill Sumner, is here to tell us about her personal experiences in managing change and how those experiences have positively impacted and influenced her work at the firm.
Ali and Anna discuss:
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