The Dark Side of Marketing: Understanding Demand Generation and Dark Social (Episode #34)

Join us on The Dark Side of Marketing as we delve into the world of demand generation and dark social, two marketing tactics that are trending in the digital world. Our expert guests, Patrick and Vanessa Zangardi of Zangardi Studios, share their insights and experiences with these indirect marketing strategies that focus on offering valuable content to drive long-term demand. They explain the difference between lead generation and demand generation, and how to create valuable native content for various social media platforms to reach your target audience. Learn about the impact of video content on these strategies, and how to create a smart marketing strategy that drives business growth. Tune in to this informative podcast to gain valuable knowledge about the dark side of marketing.

 

Links from the Episode:

Zangardi Studio - https://zangardi.com/

Vanessa Zangardi - https://www.linkedin.com/in/vanessazangardi/

Patrick Zangardi - https://www.linkedin.com/in/patrickzangardi/

To watch the video version of the podcast or send us your questions, visit https://flexmediacle.com/watchtime