In this episode we discuss when working in real estate it is crucial to understand what business you are in. You are in the marketing and lead generation business and through that you help clients buy and sell homes. Even as the best agent in the world on paper you can still fail to win. Failure to have a constant stream of leads is the pathway to a failed career in real estate. Following a few simple steps can lead to a massive increase in your productivity. The name of the game is consistency and tenacity.
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