How did you figure out your niche/audience?

For the first time in about 450 episodes, this conversation is so good and I believe so important, I decided not to cut it down to the usual ten minutes.

 

There is some advice you have likely heard and needs to be repeated. Rob Upchurch reminded us to sell to a person, not a huge demographic.

 

I added that having a psychographic (a type of person I work with) rather than a demographic has made a huge difference in my business. Although it is a little bit harder to find them and let them know that I and the kind of work I do, exist.

 

Kevin Wash has narrowed his “sales trainer” niche down to “a sales trainer with experience selling in different cultures.” He now gets recommended as “very good and expensive.” Which is a great place to start any negotiation.

 

Todd Karges has recently pivoted what he is doing and it in the process of developing his niche.

 

He reminded us that your audience can be very wide (e.g. My audience is executives, entrepreneurs, celebrities and athletes) but your niche can be narrow within that audience (e.g. I typically work with men over 45 (except the athletes. They skew younger.) who have been acutely focused on their success to the point of their life being quite insular and not having someone to trust and work through complex problems. If I worked for the mob, I would be the consigliere.).

 

As this conversation makes clear, you don’t get to decide your niche so much as your niche finds you based on what you bring.

 

So rather than spending SO much time figuring out who your niche is, spend time figuring out what you bring to the table. Then you can learn who needs that, can afford to pay for it and is willing to invest in your services.

 

Do you have tips we missed or questions I or my panelists could answer about finding your audience and your niche? Put them in the comments and we’ll get back to you.

 

Connect with the panelists:

Todd Karges: https://www.linkedin.com/in/toddkarges/

Has a background in project management and building agile development mindsets. He is a transformation and change management practitioner and a leadership development coach.

 

Kevin Wash: https://www.linkedin.com/in/kevin-wash-23b90915/

Coach, mentor, author, trainer, and speaker running a consultancy business specializing in sales for international property development. Based in Spain

 

Rob Upchurch: https://www.linkedin.com/in/robupchurch/

He develops and produces branded podcasts for business leaders and professional organizations

 

Dr Robyn Odegaard: https://www.linkedin.com/in/robynodegaard/

Concierge High Performance Psychologist providing luxury level support to executives, entrepreneurs, celebrities and athletes as well as the Facilitator of the Quick Hits podcast

 

Want a summary of the Quick Hits plus the links to the LinkedIn pages of each of the panelist to show up in your in-box every week? Let me know where to send it: https://drrobynodegaard.com/quick-hits-notifications/

 

#QuickHits are designed to exercise your brain by letting you listen in on an unscripted conversation to get other people's thoughts on pertinent subjects. If you would like to join a conversation or have a topic you would like to hear discussed, please message me. https://www.DrRobynOdegaard.com

 

#findyourniche#whoismyaudience