Over the years, I’ve done several website audits for my clients. While I really enjoy it, I’ve noticed that most photographers make the same mistakes on their boudoir photography website.
Unlike what happened for Kevin Costner in Field of Dreams, just because you build it–well, that doesn’t mean they’re gonna come. There’s a lot more strategy to it than just building the website.
This episode covers the three reasons your boudoir photography website isn’t booking clients the way you thought it would–and a few simple changes you can make that will help with conversions.
The three main reasons your website isn't booking photography clients.
- The path to take action isn’t crystal clear. You have to have clear steps for them to actually take action.
- Your website isn’t skim-friendly. Think about it–would you spend hours on a website reading a novel all about the life of this business owner you considered hiring very briefly? No–you wouldn't. Your leads won't either.
- Enough traffic isn’t being driven to your website to result in the number of bookings you need. This is probably the MAIN problem I see-and the one that's easiest to fix, with the right strategy.
How do you know how many website visitors you need to have to your website each month?
Well, there’s a formula, of course.
Number of clients / 1% = Number of website visitors you need
If you only get one thing out of this episode, I want you to remember that you have to be super visible with your website.
You can’t just put it out there and wait for people to start clicking your link and booking. It won’t happen that way.
Building your website is just one step. After that, your job is to drive traffic consistently to your website.
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