When Wynn was building Bellagio, to pull in the kind of numbers he needed to make the place profitable, he knew he needed a show that would put people in the seats 6 days a week. So he went to Cirque and requested a production centered around water. Originally, it was going to be called Eau, the French word for water. However, people inside the organization were concerned that Americans would mispronounce it as “Eww”, so instead they went with the way it was pronounced, O.