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Society & Culture

We Can’t Keep Doing Things the Same Way

We Can’t Keep Doing Things the Same Way

2023-03-27
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#JournalismMatters to democracy; how can we ensure it matters to more people?

Newsrooms everywhere are grappling with the challenge of connecting with, and engaging audiences that exist at the margins of traditional news media consumption. How do we bring these underserved audiences –  including young people, racialized communities, and news avoiders and detractors – to trustworthy sources of news? What can journalists and news organizations do  to meet the critical information needs of all members of our communities?

This J-Talk event brought together journalists and editors who are succeeding in reaching new audiences and convincing detractors by identifying gaps, experimenting with innovative approaches, and launching new strategies to better serve underserved audiences.

The webcast is 60 minutes: 45 minutes of moderated conversation, followed by 15 minutes of audience Q&A.

The virtual discussion took place on March 23, 2023, at 1:00 p.m. ET, and featured journalist, director and producer Juleyka Lantigua of LWC Studios, Phoebe Connelly director of Next-Generation Audience Development, The Washington Post, and Priyanka Vora of Axios. Rebecca Zamon of The Globe and Mail moderated.

view more

More Episodes

CJF J-Talk: New Media, New Models
2017-11-15 110
CJF J-Talk: Did Technology Kill Truth—Or Set It Free?
2017-11-06 91
Une constante mutation : quelles seront les prochaines étapes pour les médias ?
2017-10-19 62
CJF J-Talk: Covering Canada
2017-10-16 71
Is Fake News the New Propaganda?
2017-06-21 118
CJF J-Talk - The Media as Opposition: Covering Trump in a Post Truth Era (Part 2)
2017-06-16 111
CJF J-Talk - The Media as Opposition: Covering Trump in a Post Truth Era (Part 1)
2017-06-16 115
What To Be, or Not To Be: The Public News Broadcaster's Dilemma
2017-04-24 111
No Safe Space: Harassment of Women in Media
2017-03-16 135
CJF J-Talk - Changing the Face of Media
2017-02-27 110
CJF J-Talk - Politics and Democracy in America (Ottawa)
2017-02-21 129
CJF J-Talk - Politics and Democracy in America (Toronto)
2017-02-21 167
CJF J-Talk - Finding a Way Forward: The Changing Ways Canadians Get Their News
2017-01-27 143
Beyond Missing and Murdered Women: Covering Indigenous Communities
2016-12-14 160
CJF J-Talk: Digital or Bust? The Future of Magazines
2016-12-01 129
CJF J-Talk - From the Margins to the Mainstream: What's Next for Digital Disruptors
2016-11-16 78
CJF J-Talk - Building Bloomberg News
2016-10-26 107
CJF J-Talk: Keeping Pace with the New Media Ecosystem
2016-05-30 144
CJF J-Talk: Amy Goodman in conversation with David Walmsley
2016-05-24 150
CJF J-Talk: Google: Journalism's Greatest Frenemy?
2016-05-11 137
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