In today's episode, Alison discusses the importance of email marketing as a direct and effective way to build a relationship & sales with leads. She shares four easy-to-implement tips to increase email open and click-through rates. Email marketing is a valuable marketing strategy that often gets overlooked - on this episode, learn how to make the most out of this valuable tool! Let's dive into these tips and start driving results for your email campaigns. đź’Ś
Timestamps:
[0:59 - 1:48] Why you should be spending more time on email marketing for your brand
[1:49 - 2:22] Four of our top tips for boosting open and click-through rates
[2:23 - 4:05] Tip #1: Personalization is key
[4:06 - 5:34] Tip #2: Perfecting your subject line
[5:35 - 9:46] Tip #3: Creating attention-grabbing call-to-actions
[9:47 - 13:20] Tip #4: Segmenting your list for efficient marketingÂ
[13:21 - 14:06] Closing
Mentions from this episode:Â
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