The Daily: Is Co-viewing Ruining the Promise of CTV, A Road Map for Netflix Games, and A Netflix Basic with Ads Milestone | Apr 10, 2023

On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.

 

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For a transcript of this episode click here: 

https://www.insiderintelligence.com/content/podcast-co-viewing-ruining-promise-of-ctv-road-map-netflix-games-netflix-basic-with-ads-milestone

 

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Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Impact Measurement, has measured over 3000 campaigns and 480 billion impressions globally.