Download - Ep. 129 - The Weight of Customer Experience Through Business Reviews (Panel + Audience)

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Business:Management

Ep. 129 - The Weight of Customer Experience Through Business Reviews (Panel + Audience)

2023-04-10

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In this episode: Dr. Jeremy Lucabaugh, Tom Bradshaw, Rich Cruz, Dr. Martha Grajdek, LindaAnn Rogers, Lee Crowson, Eva Simone, and Imani Nakyanzi.

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References

Bilgihan, A., Kandampully, J., & Zhang, T. (2016). Towards a unified customer experience in online shopping environments: Antecedents and outcomes. International Journal of Quality and Service Sciences, 8(1), 102-119.

Jain, R., Aagja, J., & Bagdare, S. (2017). Customer experience–a review and research agenda. Journal of Service Theory and Practice, 27(3), 642-662.

Karakaya, F., & Barnes, N. G. (2010). Impact of online reviews of customer care experience on brand or company selection. Journal of Consumer Marketing, 27(5), 447-457.