Evaluation of the Austalian plain packaging policy

In December 2012 Australia became the first jurisdiction to mandate plain (or standardised) packaging for tobacco products. Many governments have been looking on with interest, anxious to learn if this is also the next step forward in their own efforts to tackle the harms caused by tobacco.

In this podcast Becky Freeman introduces several recordings with the key players who were instrumental in the research, writing and publication of the “Implementation and evaluation of the Australian tobacco plain packaging policy” supplement.

Read the full supplement >> http://tobaccocontrol.bmj.com/content/24/Suppl_2.toc