SWR Thought Leadership Series: Crus Bourgeois raising sustainability standards in the Médoc

In this Sustainable Wine podcast Toby Webb sits down with Franck Bijon, president of the Alliance des Crus Bourgeois du Médoc.

Located in the Médoc in Bordeaux, France, around 250 châteaux are part of the classification, with most of them family-owned. Looking ahead to the future of sustainable wine in the region, Franck shares the sustainability targets of the classification. They discuss labor issues, organic viticulture, QR codes on wine bottles, consumer engagement, and more.