Simaudio’s Étienne Gautier & the Art of Marketing Moon - Baumgartner Restoration | Taskmaster
2023-04-14
Host Jorden Guth is trotting the globe this week and is tight on time, so he and producer Dennis Burger dug into the vaults to pull out an interview from last year with Simaudio’s marketing director Étienne Gautier. In this extended cut of the conversation, Dennis and Étienne discuss how the company’s marketing strategy is evolving and why Moon by Simaudio decided to sponsor the best art-restoration show on YouTube.
Sources:
“Moon by Simaudio Has Exited the Echo Chamber” by Dennis Burger: https://www.soundstageaccess.com/index.php/feature-articles/1201-moon-by-simaudio-has-exited-the-echo-chamber
"The Maverick" by Baumgartner Restoration: https://youtu.be/LV2eOu14fQM
Taskmaster on YouTube: https://www.youtube.com/c/Taskmaster
Hania Rani: https://haniarani.com/
Chapters:
0:00 Announcement
0:20 Why brand awareness matters
5:51 Musical Interlude I: "Jazz it Up" by Wesly Thomas
6:18 In conversation with Simaudio’s Étienne Gautier
23:45 Musical Interlude II: "Jazz it Up" by Wesly Thomas
24:07 The importance of emotional connections
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