Behind the Numbers: an EMARKETER Podcast
Business:Marketing
Reimagining Retail: Canadian and US Brands—Why They Succeed (or Fail) In Each Other’s Markets | Apr 19, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-reimagining-retail-canadian-us-brands-why-they-succeed-or-fail-each-other-s-markets
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