Comedy
Dylan Mulvaney is a trans woman who isn't campaigning to be the face of beer, she's just trying to do her thing and live her life. But Bud Light thought working with Dylan would be a perfect way to show solidarity to the queer community (and market themselves to GenZ beer drinkers) and so they gave her a ceremonial case of beer with her face on 24 cans.
Dylan posted a couple of lovely videos talking about how honored and excited she was and graciously thanked Bud Light.
And some people lost their minds.
They bought steamrollers and crushed cases of bud light. They brought out their guns and shot cases of bud light. They vowed to never drink bud light again.
The markets got nervous, bud light beer stock dipped, and then a quasi-apology floated off the keyboard of the CEO at Anheuser Busch. The woman behind the marketing campaign, Alissa Heinerscheid, has been put on some kind of administrative leave.
All this over 24 tin cans that dared to display the face of a person who has never once shot a defenseless beer can.
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