Bud Light Sales PLUMMET After Association with Dylan Mulvaney

It's been one month since Bud Light hired Dylan Mulvaney to endorse their brand. Public perception of Bud Light has diminished dramatically in the last four weeks...but so has their bottom line.

We reveal and react to recent sales figures for Bud Light. We also react to an interview with their Vice President of Marketing Alissa Heinerscheid. We explain how Bud Light got to this point...and why Bud Light is unlikely to recapture their lost market share.