Episode 92 - Adam Severson of Baker Donelson on Navigating Lateral Growth, Mergers and the Role of Marketing
Mergers can provide huge growth opportunities for ambitious law firms. Navigating a merger can also present challenges, but marketing and BD teams are well-positioned to help guide and influence a firm’s strategic direction and identify new or emerging markets.
Someone well-versed in successfully navigating mergers and lateral integrations is Adam Severson, Chief Marketing and Business Development Officer at Baker Donelson. Ed Lovatt has the pleasure of welcoming Adam to the CMO Series to share his insights on taking advantage of market opportunities and the key factors that influence the success of a merger.
Ed and Adam discuss:
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