Brent Keltner: Why Seller-Centric Selling is Dead and Buyer-Centric Selling is the Future
2023-05-23
My guest is Brent Keltner, CEO of Winalytics. We dig deep into the impacts of self centred selling, we delve into the need to ask yourself better questions and reflect on the ripple effects of our decisions, our actions and how we think about our customer. This is not going to be a pretty episode as there are several moments where we hold up the ugly mirror. Buckle up. So much value packed into one show. Bring a means to make notes.
Book recommendations:
- Brent Keltner - "The Revenue Acceleration Playbook"
- Todd Capone - "The Transparency Sale"
- Marcus Sheridan - "They Ask, You Answer"
- Carol Mahoney - "Buyer First"
- Charles H Green - "Trust-Based Selling"
- Andy Paul - "Sell without Selling Out"
- Bob Moesta - "Demand-Side Sales"
- Smibert, Maloney, Clulow - "The Wentworth Prospect"
Connect with Brent Keltner via email at bekeltner@winnalytics.com
Website: winalytics.com/ (Company)
Email: bkeltner@winalytics.com
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