Building trust will transform organizations and relationships. But to build trust, you must first change behaviors. Changing behaviors requires you to form new habits. But forming new habits is hard. Very hard. It takes significant effort, and to do that, you must have enough, and the right kind of motivation.
My work on trust resides in the intersection of the science of trust and the science of forming habits. In most of the episodes of this podcast, I talk about the why and the what. Why is trust important? What is trust? What makes one person decide to trust (or distrust) another person?
But that’s not enough. If I told you exactly what you must do to be trusted by another person, does that mean you can do it? Knowledge is not enough. You need motivation.
In this episode, I will talk more about finding the motivation to form new habits that will change old behaviors. I will talk about motivation in general. To do anything.
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