#855 To Meme or Not to Meme

If you’ve been using social media for any length of time, you’ve probably seen your share of memes. What makes memes popular is the way they give people a common topic or trend to make jokes about. This creates a community as the meme is expanded and shared.  People love memes, but what about brands? Are they invited to the party? That is a question every social media manager grapples with at some point. 

The answer is more complicated than you think. Why? Because memes move quickly. What’s funny today is outdated tomorrow. If your organization is not prepared to jump on a trend quickly, it may be something you simply want to avoid. Secondly, meme humor can sometimes be cutting or biting. If that doesn’t fit with your brand, again, you may want to avoid the topic entirely.