The power of product packaging for expanding reach, creating customer superfans, and attracting wholesale stockists with Kelley Kempel
In this week’s episode of the 6 Figure Product Business Podcast, we dive deep into the power of product packaging and its ability to expand reach, create customer advocates, and attract wholesale stockists with Kelley Kempel, owner & founder of Hidden Path Creative. Kelley has over 20 years experience in retail, creating branding & packaging designs for iconic brands like Food Network, Maxfli, Slazenger, Nine West, Lauren Conrad, and Vera Wang. Kelley went on to work as a packaging designer at Dick's Sporting Goods. From there she moved to Kohl's to lead the brand packaging team. Kelley uses her background to provide clients with strategic, research-backed designs that stand out on-shelf and on-screen to grow sales.
In this episode we discuss:
Overall, the episode offers valuable insights into leveraging packaging as a strategic tool for business success. If you’re ready to level up your packaging and delight the F out of your customers, this episode is for you.
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Join her new DIY Packaging Design Course- https://www.hiddenpathcreative.com/design-packaging-that-sells
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