Episode 97 - Jennifer O’Donnell of Segal McCambridge on Walking in the Shoes of a New Legal CMO
The first few days, weeks and months as a legal CMO are critical in establishing yourself in the business, assessing what is needed in the firm and building an understanding of the landscape at the firm.
Today, Alistair Bone welcomes Jennifer O'Donnell, Chief Marketing & Business Development Officer at Segal McCambridge, to the series to discuss her first steps as legal CMO and her advice for aspiring marketers new to their roles.
Jennifer and Ali discuss:
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