#150: How to scale user acquisition in 2023 with Matthew Lord, CSO and Lee Aho, EVP of Marketers Perform[cb]

This episode is different, recently we hosted a webinar featuring Perform[cb] team talking about how to scale user acquisition in 2023 and we’re releasing a recording of this conversation with Matthew and Lee.

It was a lively discussion that covered a lot of ground, including:

• Competitive optimizations for efficient ad spend
• Maximizing reach through top traffic channels
• Campaign strategies to test ahead of Q4
• Three user acquisition success stories with top marketers, including FanDuel

Links and Resources:

• Matthew Lord on LinkedIn
• Lee Aho on LinkedIn
• Perform[cb]
• Business Of Apps - connecting the app industry

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