Ep. 93: Outsiders Spirits and Whiskey JYPSI Legacy Batch 001 with Ari Sussman

Purchase your sample kit here for the virtual private Riachi tasting by June 17th to ensure delivery! 

_________________

Please welcome back returning guest Ari Sussman to talk about Whiskey JYPSI and Outsiders Spirits! 

Heard of Eric Church? Maybe the Jack Daniel's Eric Church Single Barrel special release? Maybe you're just a fan of his music (though if you're listening to this podcast I kind of doubt you missed the Jack Daniel's release). 

It was easy to brand that initial partnership as another celebrity slapping their name on a label to drive sales and publicity (though, I should note, I didn't think it was a bad release). There are so many whiskies and spirits like that nowadays it's hard to keep track. And trust me, I asked Ari about that. 

But what if you had a celebrity who was also a true whiskey lover - one who wanted to do something truly new and different, even if it meant producing a whiskey without their name anywhere on the label? 

That seems like what we have here. Whiskey JYPSI is, at its core, a cross-border international blend (itself an incredibly rare occurrence) that reaches back to the days of global giants like Schenley and Seagrams. Bending the 70/21/9 mashbill into a ratio of whiskies instead of a grain bill, this is something new and special, something that will be a marker in the industry. 

And Eric Church's name isn't on anything but the press release. 

I was skeptical, I admit, of whether they could pull this off, but I must say I'm impressed. 

Listen for answers about creating a non-celebrity celebrity whiskey, blending across the border, and how to imbue the term "JYPSI" (or Gypsy/Romani) with a positive, non-derogatory respect. 

______________________________________________________

Before we jump into the interview just a few quick notes:

The first WRP barrel pick is coming! I'm heading to Tennessee to pick two barrels - that's right, two! - of Jack Daniel's Barrel Proof Rye. There are also upcoming picks of KO Distilling and Spirits of French Lick (trust me - Alan has picked out some funky things for us to try!). $25 members get the chance to join me on picks, and one of your fellow Patreon members is joining me in Lynchburg!

Join the Patreon now for early access to the barrels!

If you haven’t joined the Patreon community yet, please consider doing so! Only 3 Spots Remain in the Barrel Club.

• The $5 tier has access to the Patreon-only segment called “Under the Influencer”, where some of your favorite YouTubers/Instagrammers/Podcasters and more join me to talk whiskey, life, and influencing. This tier will also have priority access to upcoming barrel picks.
• The $25 tier - for people who really want to propel the pod and website forward - will have the same benefits as the $5 tier plus right of first refusal to join me on future barrel picks, access to bottles I'm sent to taste and review, and more. Only 3 spots remain! 

You can still support for as little as $1 a month if you’d like to stay up to date with these changes and news about what we’ve got coming up. 

Finally, please do like and subscribe on Apple Podcasts, Spotify, or wherever you’re listening - it really helps the Whiskey Ring Podcast move up the rankings. 

If you haven’t yet, please follow Whiskey in my Wedding Ring and the Whiskey Ring Podcast on Instagram, Facebook and Twitter, and subscribe to the newsletter on the website. 

Whiskey JYPSI

• Whiskey JYPSI Website
• Whiskey JYPSI on Instagram
• Whiskey JYPSI on Facebook
• Whiskey JYPSI on Twitter

Thanks to our Presenting Sponsor, ImpEx Beverages

• https://impexbev.com
• ImpEx on Instagram
• ImpEx on Facebook
• ImpEx on Twitter

Thanks to our Sponsor, Scotch Malt Whisky Society

• SMWS Website
• SMWS of America Website (Use code WRP for 20% off your membership!)
• SMWS/A Facebook
• SMWS/A Instagram
• SMWS/A Twitter
• SMWS/A YouTube