Reimagining Retail: How Ikea Developed a Cult-Like Following and Its Biggest Challengers, From Resale to Rental | Jun 7, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why Ikea has fallen behind on ecommerce, what to expect from its new store formats, and how the company developed its cult-like following. Then, for "Pop-Up Rankings," we rank Ikea's top four biggest challengers. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.

 

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For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-reimagining-retail-how-ikea-developed-cult-like-following-biggest-challengers-resale-rental?_gl=1*1brdm30*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY4NjE0NzYxOC45Ni4wLjE2ODYxNDc2MTguMC4wLjA.

 

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