Branding: 1st Impressions Matter / 4:29

We’re talking Branding. In this episode, it’s the reader’s 1st Impressions.

1st Impressions are so important. In every aspect of our daily life, whenever we encounter someone or something new, it’s the first impressions that immediately strike to our souls. There’s a reason for the clichéd “Love at first sight”.

For books, 1st Impressions are CRUCIAL! It’s the crossing moment, the significant bridge that has the reader reach for the book. Without a strong 1st impression the browsing reader won’t even stop at the book. Whether in a bookstore (yes, they are coming back!) or an online catalog that only requires the tap of a finger, we have to earn the reader’s reach.

We have bare seconds—nanoseconds—to catch the reader’s attention.

Let’s look at the 3 Glances we need to catch a reader. We’ll focus on the 1st Glance and its 2 Keys today.

TIMINGS

• 00:00 Start
• 00:39 Intro
• 02:07 Those Crucial 1st Impressions
• 03:59 1st Impressions Matter
• 06:49 3 Glances will Catch the Reader
• 09:19 Glance I: 3 Little Words
• 11:44 1st Job
• 13:42 Keys One and Two
• 16:45 Closing

DIRECT LINK to the Write Focus blog to exhibit the first four covers for the first Ellis Peters’ Cadfael novel, A Morbid Taste for Bones. https://thewritefocus.blogspot.com/2023/07/branding-1st-impressions.html

A Video Trailer showing Branding in Action: https://youtu.be/uthI5gEWic8

Purchase the ebook at these inks:

https://www.amazon.com/dp/B07YL8GBM1

https://books2read.com/u/bPyKQ7

Purchase a paperback 8 x 10 with Characters / Plot / Branding / Sentence Craft here: https://www.amazon.com/dp/B08691892S

Thanks for listening to The Write Focus. We focus on productivity, process, craft, and tools. Our podcast is for newbies who want to become writing pros and veterans who are returning to writing after years away.

Our current focus is Branding: the Way Writers will Reach the Readers.

Support the podcast with a cup of coffee at https://www.buymeacoffee.com/winkbooksr

• You can find workbooks and templates at Buy Me a Coffee. Just up is the Enter the Writing Business Workbook and templates from the Discovering Characters Coming soon are worksheet templates and a video trailer script for Discovering Your Author Brand.

For more links and resources, visit www.thewritefocus.blogspot.com  .

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