120 - Success in Sales: Learning from Mentors, Networking, and Effective Communication - Jeremy Laynor

Jeremy Laynor is a senior vice president of global sales for Providence Medical Technology, a medical device company that focuses on treatments for degenerative spine disease, specifically cervical spine disease. With 22 years of experience in the commercial side of early, mid-stage, and large established businesses, Laynor began his career in Major League Soccer and then ventured into sports marketing before joining a large Fortune 16 company, Cardinal Health, to work in medical sales and field management for six years. He then moved on to work in early stage medtech startups, with one stint in software sales with a startup called Fat Cloud. In recent years, he has returned to medical sales and now advises individuals on career progression and sales techniques based on his extensive experience. He is also the author of a book about how basketball principles apply to the business world called "Point Guard Sales Leadership."

 

Episode Summary:

• Keys to success in sales, including learning from mentors, networking, and effective communication. 
• Importance of finding a mentor who is already successful in the area you want to pursue. They share a personal anecdote about one host who wanted to move into a different type of sales role and found an older colleague to mentor him. By learning from the mentor and accompanying him on sales calls, he gained experience and built relationships that eventually led to a promotion.
• Taking on responsibilities of the desired role, seeking opportunities to act like the desired role, and developing the mindset and skills needed for the role.
• The importance of social media, specifically LinkedIn, for networking and generating leads.
• The evolving nature of pipeline building in a post-pandemic world. T

You can connect with Jeremy through linkedin: linkedin.com/in/jeremy-laynor22

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Host Contact Information - Chris Freeman

LinkedIn - http://linkedin.com/in/chrisfreeman

Facebook - https://www.facebook.com/chris.freeman.9461