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Reinventing Professionals

Reinventing Professionals

Business

Ensuring Purpose-Built Outcomes in Legal Services

Ensuring Purpose-Built Outcomes in Legal Services

2023-06-16
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I spoke with Doug Kaminski, the Chief Strategy Officer for Purpose Legal, formerly Cobra Legal Solutions, an alternative legal services provider. We discussed the company's rebranding effort, best practices for ensuring a seamless transition in changing corporate identities, and how its new name aligns with industry trends.

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