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SalesX und Innovation

SalesX und Innovation

Business

Episode 24: Marktpotentialbestimmung

Episode 24: Marktpotentialbestimmung

2023-06-22
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Jörg spricht mit Nicolas Lehmann - Head of Finance at Clyde. Die Bestimmung des Marktpotentials von Innovationen ist eine grosse Herausforderung. Dabei gibt es unterschiedliche Ansätze. Wie können Finanzen und Vertrieb in diesem Themengebiet enger zusammenarbeiten? Wertvolle Erkenntnisse, wie immer aus der Sendeanstalt Beromünster. 

 

Die Weinempfehlung: Toscana Raphael Dal Bo 

https://www.coop.ch/de/weine/wein-sortiment/rotweine/naturaplan-bio-rosso-toscana-igt-raphael-dal-bo/p/1015982002?gs=1 

 

Die Buchempfehlung: The Infinite Game von Simon Sinek 

https://www.orellfuessli.ch/shop/home/artikeldetails/A1048714027?ProvID=10917751 

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