IAM1782 - Founder and CEO Passionate About Inclusiveness of Minority Audiences in Brand’s Marketing Strategy
2023-07-01
Why it was selected for "CBNation Architects":
In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews Roy Broderick Jr., the founder, and CEO of The Intuition Consulting Firm. Roy is a marketing expert with an extensive background in the entertainment industry, having worked for companies like MTV Networks, VH1 Networks, and Turner Entertainment Networks. In 2016, he launched The Intuition Consulting Firm, a marketing agency that focuses on positioning LGBTQ and multicultural audiences as an integral component of a brand's marketing strategy.
Throughout the episode, Roy shares valuable insights on marketing and inclusivity, emphasizing the importance of creating authentic connections with diverse audiences. He also discusses the need for brands to avoid tone-deaf marketing and to align with the spending power of emerging minority audiences.
In addition to sharing his expertise, Roy offers practical tips and advice for entrepreneurs and business leaders. He recommends the book "Exponential Living" as a helpful resource for personal and professional growth, and encourages listeners to slow down and focus on seeing themselves in the work they do.
Overall, the episode provides valuable insights and advice for anyone looking to improve their marketing and inclusivity efforts, particularly in the realm of multicultural and LGBTQ audiences.
Check out one of our favorite CEO Hack’s CEO Web Shop. Get your free audiobook and check out more of our favorite CEO Hacks HERE.
In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews Roy Broderick Jr., the founder, and CEO of The Intuition Consulting Firm. Roy is a marketing expert with an extensive background in the entertainment industry, having worked for companies like MTV Networks, VH1 Networks, and Turner Entertainment Networks. In 2016, he launched The Intuition Consulting Firm, a marketing agency that focuses on positioning LGBTQ and multicultural audiences as an integral component of a brand's marketing strategy.
Throughout the episode, Roy shares valuable insights on marketing and inclusivity, emphasizing the importance of creating authentic connections with diverse audiences. He also discusses the need for brands to avoid tone-deaf marketing and to align with the spending power of emerging minority audiences.
In addition to sharing his expertise, Roy offers practical tips and advice for entrepreneurs and business leaders. He recommends the book "Exponential Living" as a helpful resource for personal and professional growth, and encourages listeners to slow down and focus on seeing themselves in the work they do.
Overall, the episode provides valuable insights and advice for anyone looking to improve their marketing and inclusivity efforts, particularly in the realm of multicultural and LGBTQ audiences.
Check out one of our favorite CEO Hack’s CEO Web Shop. Get your free audiobook and check out more of our favorite CEO Hacks HERE.
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Previous Episode: https://iamceo.co/2019/02/25/iam196-founder-and-ceo-passionate-about-inclusiveness-of-minority-audiences-in-brands-marketing-strategy/
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