Toi Sweeney: Dress for Success, Create a Brand Right Closet, & Harness the Power of Color

Toi Sweeney, founder and chief style officer of The Well Dressed Brand, an award-winning fashion stylist, brand image strategist, TEDX speaker, entrepreneur, host of The Well Dressed Brand TV Show , certified Fascination Advantage™ coach, best-selling author of Secrets of a Well Dressed Brand and a certified Brand Strategist shares with me how we can dress our way to influence and success, uplevel our personal brand and add visual dimensions to it that makes it uniquely 'OURS' and speaks to who we are and what we can do for our clients. We also discuss how to use style and colors to amplify our personality and use pieces of our personality to create a 'brand right closet'. 

This conversation is meant for those in the throes of building a personal brand and/or a business identity. You will love how Toi simplifies the very complicated process of picking the right colours to customising the messaging to match your brand and so much more. 

From founding her own design firm, Her Majesty the Queen, to managing the image of almost 30 TV personalities at the leading home shopping network, Toi uses her background to tell original stories through fashion. Toi’s passion and talent have earned her a variety of honors and accomplishments. Presented with a prestigious Telly Award, as well as The Icon Of The Year Award . Toi has been featured on over 30 podcast and across several publications.

 

Shownotes - 

00:01:15 - Guest Intro

00:03:00 - What brought Toi to the work of dressing people and brands

00:05:50 - The fascination advantage and your unique differentiator

00:11:30 -  Personality vs authenticity vs brand messaging - what to prioritise

00:15:00 - Why Mark Zuckerberg and others like him dress the way they do

00:17:15 - No decision fatigue with a brand right closet

00:23:20 - Confidence as a byproduct of a well-expressed self

00:32:00 - How clothes can express and add to your personality

00:42:15 - What you DO is commodity but what you ARE changes the game

00:47:30 - Be unique. Don’t let the world ignore you

00:51:40 - How to pick the colours that capture you and your message

00:56:30 - How minimalists can capture attention?

01:00:20 - What comes first, comfort, clothes, body language, or facial expressions?

01:08:32 - What would Toi ban from personal style and branding & what’s absolutely essential & must be included

 

Connect with Toi -

Website: https://www.toisweeney.com/

Follow Toi on - 

Instagram - https://www.instagram.com/toisweeney/

Facebook - https://www.facebook.com/welldressed11/

 

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