#268 - Digital Marketing Technology & The Digital Customer Experience in South East Asia

As we gain experience in an industry, it’s easy to develop blinders based on the region of the world in which we live and work.

How are digital analytics and digital marketing different in South East Asia as compared to the US and EU?  What is a “super app”?  What are some of the key differences in the customer experience?

On this week’s episode, Jim and Jason welcome back Jon Narong to discuss his experience living in Thailand for the last 6 years after living in the Bay Area.  Jon shares insights on key customer experience differences between South East Asia and North America & Europe, the reasons for them, and the adjustments he’s made.

 

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