Behind the Numbers: an EMARKETER Podcast
Business:Marketing
The Daily: Has The Ad Market Rebounded, The Verdict on Premium Video-on-Demand, and Streaming’s Share of TV | Jul 10, 2023
On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures’ premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.
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For a transcript of this episode click here:
https://www.insiderintelligence.com/content/podcast-daily-has-ad-market-rebounded-verdict-on-premium-video-on-demand-streamings-share-of-tv
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Verisk Marketing Solutions, a business unit of Verisk formed through the integration of Infutor and Jornaya, empowers marketers and platform partners with deep consumer insights to power precise and personalized omnichannel interactions. Verisk Marketing Solutions provides a unique combination of identity resolution, consumer attributes and behavioral data that integrates with marketers’ existing technology and evolves with consumers’ ever-changing behavior—all while maintaining the highest data security and privacy standards. To learn more about the consumer intelligence solutions available through Verisk Marketing Solutions, visit marketing.verisk.com.
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