Donor acquisition with Matt Stokes

Matt Stokes is the Senior Associate Director, Prospect Management and Research at Morehouse College in Atlanta, Georgia. Matt joins host Steve Boland to talk about the field of prospect management, especially focusing on bringing new donors to a nonprofit mission.

Matt shares his experience on thoughts on how to connect with potential donors, tools that support that work, peer-supported giving campaigns for outreach, challenges in the nonprofit sector in how people view philanthropy and much more.