Media: Investing in podcasts

Summary:

Phillip discusses the potential for investing in the podcast industry. He highlights the parallels between podcasting and the music industry, emphasizing the importance of content creation and personal branding. He explores the various monetization opportunities available in podcasting and shares notable podcast investment deals, including Spotify's acquisitions of Gimlet Media and The Ringer. He concludes by encouraging individuals to consider podcasting as a legitimate and lucrative business opportunity.

 

Timestamp

Summary

0:00:01

Introduction and disclaimer about investment advice

0:00:45

Philip introduces the topic of investing in the podcast industry

0:01:19

Podcasting is becoming more popular and attracting attention and money

0:02:02

Podcasting is similar to the music industry in terms of finance

0:02:44

The accessibility and reach of podcasting has increased with digital transformation

0:05:11

Personal branding is important in podcasting for business opportunities

0:07:11

Monetization opportunities in podcasting are endless

0:11:54

Noteworthy podcast investment deals, including Spotify's acquisitions

0:15:49

Various ways to participate in the podcasting industry

0:19:50

Podcasting is a legitimate and profitable business opportunity

 

Quotes:

 

"Podcasting is like the expression of that (media personalities). It may have played out before in like, talk shows or radio personalities. So it's the same thing."

"The cost of distribution for music and podcasting is basically free.  Because all those platforms allow you to distribute it at no cost. And so the level of your reach is large. That's huge, because I have people that listen to me all over the world out of this studio in Mansfield, which is awesome."

"You create based on what you feel is what you need to express. You give it to the market, and then it'll evolve it. The market will evolve it. You'll evolve.  You'll get better. You'll be inspired more based on your interaction with the market."

"Let's have the conversation (interaction with the market), let's have harmony, let's have a two way conversation and let's find mutual agreement. And that's where you find your flow. And you can put out content into infinity by having that conversation."

"The opportunities for monetization are endless and they're only limited to your imagination."

"Podcasting is a real business. A legitimate fun way to make money.  And it's here and it's early and those who take advantage of it are going to make stupid amounts of money.”

 

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Phillip Washington, Jr. is a registered investment adviser.  Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies.  Investments involve risk and, unless otherwise stated, are not guaranteed.  Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.