Business
TEConnect Replay: Can AI Replace Your Marketing Department w/Barcoding’s Jody Costa
2023-07-20
The AI conversation has not slowed since we recorded this episode in the spring, so it was a good time to revisit our conversation with Barcoding's Jody Costa about generative AI tools, their potential to improve marketing efforts, and what to beware of. We'll return with a new episode next week on Customer Journey and Experiential Shopping!
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(Originally released March 2, 2023) Unless you’ve been on a severe information detox, you’ve probably seen more than a few stories recently about AI and various tools for content creation. Not ones to miss a trend, we asked Barcoding’s Jody Costa to return to the pod to weigh in. She shares her experience with ChatGPT and similar programs, whether AI will impact marketing jobs, and the positives and negatives of using them in our business. It’s the episode that still feels pretty good about its job security.
#VARValue - Beyond marketing & advertising, in what other ways can AI tools be used by VARs to improve their business?
Referenced articles & further reading:
BlueStar Nation - Creating Ads for Your Business Using AI
ChatGPT Sees Strong Early Adoption - Fishbowl
Google Unveils Bard - CNET
Eden Bidani post - LinkedIn
OpenAI is Using Media Websites to Train ChatGPT - Moguldom
The Prompt Box is a Minefield - The Convivial Society
Marketing AI Institute
TEConnecting with us:
Jody - Jurassic Park & evolution
Dean - Subscription Trash
John - Accidental James Webb Discovery
Talk to us!
Twitter - @TEConnectPod
Email - TEConnect@bluestarinc.com
Submit your topic ideas - https://www.bluestarinc.com/us-en/landing-pages/podcast-topics.html
Sponsored by:
Zebra TC53/58 Touch Computers
Elo 70 Series
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