In this episode we discuss that when a client objects to your sales pitch it tells you that something is off. Make sure to acknowledge and own their objections while never denying it. Each time you run into a new objection it shows you a place where your sales pitch was off. Objections show us the questions that were left unanswered by our own sales pitch and that should be added to future pitches. In a push or pull situation it is always easier to pull the other party forward instead of pushing back. Most objections are meant to slow things down so by acknowledgement and acceptance we are taking that power away from the client.
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