ESPN Radio used to be the most dominant sports radio network in the country. It's no secret that ESPN Radio has been struggling the past few years. ESPN has tried a rotating panel of hosts...all of which have failed to draw an audience. ESPN executives believe they have the solution to their struggling ESPN Radio division.
We react to a report from Front Office Sports...which claims ESPN is willing to pay Colin Cowherd big money to save ESPN Radio. We discuss the potential problems ESPN could have with their pursuit of Colin Cowherd. We also explain why returning to ESPN...would be the biggest mistake of Colin Cowherd media career.
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