Finding Market Fit: Marketing Leaders in Tech
Business:Marketing
Advice for CMO or Head of Marketing job candidates in the current B2B market | Erica Seidel (The Connective Good)
2023-08-08
Erica is the founder of The Connective Good, a boutique retained executive recruiting practice that she started 12 years ago. She focuses on placing CMOs and VPs of Marketing in high-growth SAAS companies. She’s spent time at Forrester Research, where she ran peer-to-peer executive education businesses for CMOs and digital marketing executives of Fortune 500 companies.
We go through:
- What early to late stage B2B SAAS companies are looking for in CMOs in 2023
- Finding your product-market fit as a candidate
- The differences between CMOs who scale and those who don't
- Advice for candidates looking for their first CMO roles in B2B SAAS
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Where to find Erica:
Erica's LinkedIn Profile
The Connective Good Blog
The Get Podcast
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We reference:
The DNA of CMOs who can scale
How the best CMOs scale in B2B SAAS
Building a win-win relationship with your board
How to find your product-market fit in the market
How to inject discomfort in your scale journey
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Where to find Patrick:
Patrick's LinkedIn Profile
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(2:43) What the current market is looking for with CMOs and VPs
(6:04) Leaders should spike in efficiency and immediate impact
(7:22) Contrast between founder-led and professionally-led searches
(9:37) Nuances in partnerships between a CMO and the founder and the CEO
(11:25) Finding your own job-market fit and defining your differentiation
(15:25) Using two distinct areas to communicate fit to a role
(17:34) The two areas that are important in B2B SAAS today
(21:06) Advice for candidates looking for their first CMO role
(24:00) 360 degree management style as a new CMO
(26:56) Differences between CMOs who succeed and those who don't
(30:01) The importance of solving real problems
(32:43) Consistent alignment. Collaboration is continuous
(35:00) Dynamic of growth and discomfort
(37:26) Interview questions to determine adaptability for a role
(39:43) Where to find Erica!
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