Arts:Books
E96 - Mickey Mikkelson is the founder of Creative Edge Publicity.
In 2006, he began his work in the literary and bookseller industry as the Special Events Manager for Chapters/Indigo, Canada’s largest bookstore chain, in St. Albert, Alberta. Ten years later, he formed Creative Edge Publicity, an aggressive publicity firm that specializes in advocating for both the traditional and independent artist.
Since founding Creative Edge, Mickey has signed some of the top talents in the literary industry, including multiple award-winning authors, New York Times and USA Today bestselling authors, and successful indie authors, many of whom have become international bestselling authors while working within the Creative Edge brand.
Mickey and I have an informative conversation about publicity versus selling books. We talk about the gritty .... money. Mickey's humor makes for a fun podcast, including his story about the National Enquirer, and the red flags authors should be aware of when it comes to finding a publicist. Mickey also shares the touching story of how his daughter came up with the idea for Creative Edge Publicity logo. With over a hundred clients, Mickey explains how a simple, "I can get you a book signing," turned into what has become a boutique publicity firm, Creative Edge Publicity. Thank you so much Mickey.
https://www.creative-edge.services/
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