E43 - Bill Morrison, Lions in the Grass

"What are you that Random House is not?" "Be nimble. Be quick." Today, I have award-winning author and consultant, Bill Morrison on the podcast. Bill is the author of Lions in the Grass, a #1 Amazon Bestseller as well as the 2020 Canadian Book Club Award winner in the 2020 Business/Self-Help category. He has appeared on the CTV Morning Show talking about “the tricks of professional persuaders” and is a consultant in the field of emotional positioning and consumer behaviour. He has spent the last 25 years uncovering the elements of influence and persuasion that impact human motivation. After two decades of unprecedented success in condominium tower marketing, he now consults with corporations, brands and individuals on how to emotionally connect their audience with their offerings.

In the beginning of the podcast you will hear about Bill's 2 book giveaway. The first two listeners to email me the correct answer to the question: What is the title of the "great great book" written by Sun Tzu that Bill refers to in the podcast? will win a free copy of Bill's book Lions in the Grass.

⁠Bill Morrison Author of Lions in the Grass (morrisonwrites.com)