IAM1832 - Creative Director Helps Small Business Owners Turn Their Vision Idea Into a Design
Why it was selected for "CBNation Architects":
In this episode of the I AM CEO Podcast, host Gresham Harkless interviews Russ McIntosh, the owner and creative director of Vision Idea Design, an all-inclusive graphic design firm in Fairfax, VA. Russ and his team specialize in helping small businesses and entrepreneurs turn their vision and ideas into compelling designs. They offer a range of services, including logo concept, product packaging, trade show banners, exterior signs, book publishing, and printing.
Russ shares his CEO story, explaining that he has been an artist and graphic designer for 25 years. He initially started working part-time in graphic design while also juggling a full-time construction job and taking care of his family. Eventually, he transitioned to full-time graphic design and honed his skills in digital graphics using Adobe software. One day, inspired by his daughter, Russ decided to start his own design company, Vision Idea Design, in 2017. Although the journey wasn't without its challenges, Russ and his team have grown the business, become part of the chamber, and now enjoy partnering with and supporting other small businesses.
The secret sauce of Vision Idea Design lies in their experience and commitment to listening to clients. They aim to understand their clients' vision and create designs that help them achieve success. Russ finds fulfillment in seeing others succeed and tries to support them in any way he can.
As a CEO hack, Russ mentions using AI software like All-E 2 and Midjourney to turn imagination into artwork. This technology serves as a useful tool for his design work.
Russ's CEO nugget of wisdom is to take time to relax and recharge. He encourages listeners to love themselves and appreciate the support of friends and loved ones.
In Russ's view, being a CEO means being an educator and providing opportunities to help and support others.
Listeners can find out more about Vision Idea Design on their website at www.visionideadesign.com and connect with Russ and the company on Facebook and LinkedIn.
Overall, this episode offers insights from Russ McIntosh, a creative director who helps small business owners turn their vision and ideas into visually appealing designs through his company, Vision Idea Design. Listeners can gain inspiration and practical advice on graphic design, entrepreneurship, and supporting fellow small businesses.
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