From Kitchen Table to Wholesale Success: Hannah’s Story of Building Epanoui

In this episode of Let's Talk Shop, host Therese interviews Hannah Paine, the founder of Epanoui. Hannah shares her journey of starting a jewellery brand and opening a brick and mortar store. She discusses the challenges she faced, the importance of integrating herself within the community, and the careful growth of her business. With her unique perspective as both a brand owner and a shop buyer, Hannah offers valuable insights into the wholesale market and the success of independent brands.

 

Time Stamps:

 

- [00:00:00] Introduction to Let's Talk Shop and guest Hannah

- [00:01:11] Discussing the podcast hiatus and the excitement of bringing it back

- [00:01:56] Hannah's journey of starting her jewellery brand from her kitchen table

- [00:04:06] Taking a break from wholesale when the shop became too demanding

- [00:05:17] The unique approach of being both a brand owner and a shop buyer

- [00:06:45] Building buyer confidence with successful product sales in a smaller town

- [00:07:01] Hannah's love for buying from small brands and the visual alignment of products

- [00:08:20] The importance of customer engagement and creating a memorable shopping experience

 

About Epanoui

Hannah Paine is the founder of Epanoui, a jewellery brand inspired by nature. She started her business in 2012 and has since grown it into a successful independent lifestyle store in Bedford.

Hannah's team handcrafts each jewellery piece, and she has a unique perspective as both a brand owner and a shop buyer. With a passion for supporting small brands, Hannah is always on the lookout for unique products that visually align with her shop's aesthetic.

 

https://epanoui.co.uk/

 

https://www.instagram.com/epanouilifestyle/