Shruti George on launching an industry first accelerator programme for Avery Dennison – AD Stretch

‘Sometimes you need people to just jump into things and say, “Look, it’s going to be uncertain, but we want to keep an open mind and then we’re going to figure it out together.”’

Shruti George, VP of Strategic Innovation Platforms at Avery Dennison, wanted to do more to develop and innovate new projects internally. With her brainchild, the AD Stretch Accelerator, the company can partner with international startups on a range of new sustainable packaging ventures.

Tim Hartnell, Senior Consultant for our Sustainable Packaging practice, welcomed Shruti to the Venari Podcast recently, where they discussed the Accelerator’s inception, the startup cohorts they’ve partnered with, and how to build and lead teams that drive innovation.

Check out the full interview here!