The Daily: The Imbalance Between Time Spent and Ad Dollars, Trying to Sell NFL Sunday Ticket, and The Fate of Hulu | Sep 12, 2023

On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

 

Reports mentioned in this episode: 

https://content-na1.emarketer.com/us-time-spent-vs-ad-spending-2023?_gl=1*1absmnq*_ga*Nzg5NjgwNzUyLjE2NjcxNzAyNzg.*_ga_XXYLHB9SXG*MTY4OTg2MzU0MS41MjcuMC4xNjg5ODYzNTQxLjAuMC4w

 

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For a transcript of this episode click here: 

https://www.insiderintelligence.com/content/podcast-daily-imbalance-between-time-spent-ad-dollars-trying-sell-nfl-sunday-ticket-fate-of-hulu

 

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