Senior Living Marketing Perspectives
Business:Marketing
Senior Living Marketing Perspectives: Marketing Systems that Drive Predictable Growth with Sarah Nay
In this episode of Senior Living Marketing Perspectives, Debbie Howard interviews Sarah Nay, the Chief Operating Officer of Duct Tape Marketing and the founder of Spark Lab Consulting. They discuss the significance of having a comprehensive marketing system and its role in driving predictable growth for businesses. Sarah emphasizes the importance of aligning marketing and operations, sharing strategies to enhance the customer journey, retaining clients, and turning them into advocates. They also explore the critical role of metrics in assessing marketing success and the value of focusing on clients' needs and experiences. Sarah's insights provide valuable guidance for businesses looking to improve their marketing strategies and operations.
Topics Discussed and Key Points:Introduction to Duct Tape Marketing and Spark Lab Consulting
The Marketing System vs. Marketing Plan
The Marketing Hourglass
Creating Emotional Connections
Aligning with Prospects and Post-Close Marketing
Incorporating Fulfillment into Marketing Strategy
Budgeting and Strategy
Connect with Sarah Nay:
Transcript
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