Episode 105: Unlocking the Power of Radio Advertising: Insights from Siobhan Gavigan
Radio advertising, often overlooked in today's digital era, holds remarkable potential. With over 91% of adults tuning in each week, it's a cost-effective way to boost your business. Siobhan Gavigan, founder of Ireland's only independent radio management company, The Radio Room, is on a mission to champion radio as a credible way to grow your brand. . With 25 years in the industry, her insights shine in this episode of the AIBF Business Talk podcast.
Know Your Audience
Creating a Campaign
Siobhan's recipe for a winning campaign:
Advice for SMEs
SMEs, take note. Siobhan emphasises radio's trustworthiness. It anchors your brand’s credibility and offers solid ROI.
Timing Is Key
Timing matters. Analyse slots and demographics meticulously. Your message must hit the right audience at the right time. ️
Audience Reach and Frequency
The AIBF accredits the Business All-Star mark to Best-In-Class Irish businesses based on an independent audit of their performance, reputation, and customer-centricity.
The AIBF is an independent national body that identifies and acknowledges the country’s most ambitious and visionary businesses.
Create your
podcast in
minutes
It is Free