Eric LaCour is a fashion and celebrity photographer turned filmmaker. Through his experiences as a photographer in the fashion and entertainment industry, in both Los Angeles and New York City, he was inspired to use his talents to amplify the stories of coaches rather than the less authentic actors and models. He believes that Coaches are at the forefront of truly changing the world for the better. He wants to use his talents to amplify the transformational stories of those who are transforming the world. After 15 years as a photographer he has taken on the pursuit of filmmaking mastery.
Being obsessed with the visual elements of art and photography (lighting, framing, composition) he is now in the middle of an obsession with STORY, the power of story, as well as Joseph Campbell's "The Hero's Journey," not only of how it is used to create amazing award winning narratives but how a deep understanding of it helps us understand ourselves.
Since a young age he has been conflicted with being both an artist and an athlete. In high school it was football and art class... He never knew who his true friends were. It wasn't until around 30yo he was studying the famous Samurai Miyamoto Musashi that he came across his "two fold way." A quote from Musashi says, "every warrior should have a peaceful art as well as a killing art, this is the two fold way." This quote helped him understand that the way he was living, by being both creative and physically active, was helping him life a more balanced and fulfilled life.
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